“If you have a game where all you do is just click, click, click and you progress through everything, you don’t actually make any decisions and there are never any consequences, we don’t think, frankly, that’s a very interesting game,” RockYou Studio Partners GM Josh Grant admits. “And we don’t think that’s a game that really represents this amazing franchise really well.”
Many a branded Facebook game fall into this trap, resting on the laurels of a high-profile brand to turn out as nothing more than a series of arbitrary tasks to click digital objects. The Walking Dead Social Game, developed by Atlanta, Ga.-based Eyes Wide Games and published by RockYou, will not be that type of branded social game, we’re told. Rather, the publisher sees this as a golden opportunity to do something new.
“One of the opportunities we feel with the strength of this brand, is not to try to recreate everything that’s been done on the platform, but to use this brand as a great vehicle to bring gameplay mechanics and consequences that are a fun an interesting part of games to the platform,” Grant says. “Obviously, people die in the series and there are consequences to people’s actions, and those are principles that we very much wanted to get into this game.”